Business Plan (Concept Level)

Business Plan – Concept Level (Structure, Logic & Strategic Narrative)

This engagement supports founders, companies, and project sponsors who need a clear, structured business plan at concept stage, before committing resources, approaching partners, or moving toward investor-facing materials.

What this engagement includes:

1. Business concept clarification and positioning
2. Problem–solution definition
3. Value proposition and differentiation
4. Market context (high-level, non-research-based)
5. Business model overview
6. Go-to-market logic
7. Risk assumptions and constraints
8. Structured written business plan (PDF)
9. One kick-off video call
10. One review / feedback call

What this engagement does not include:

1. Financial modelling or projections
2. Valuation or investment advice
3. Pitch decks
4. Legal, tax, or regulatory advice
5. Investor introductions

Engagement fee & pricing:

1. Total engagement fee: £3,500
2. Engagement fee to start: £1,750 (50%)
3. Final fee: £1,750 payable upon completion